Saturday 14th October
'Improving the conversation'
Nick and I had the opportunity to hook up with some of the blogoshere's leading exponents and commentators at an event hosted by Keith Collins
in London on Saturday.
Following a lively dinner I had the opportunity to interview Rick Segal, VC, Shel Israel and Hugh McLeod. I wanted to know their thoughts on the opportunity for corporates to engage at another level with their public and in particular offer some words of wisdom to CXOs who may be confused and concerned about the blogosphere.
You can download the podcast here.
What we heard validated Nick and I's thoughts on what we have already been doing with some our clients. The short answer has to be that corporates (large and small) should not be in fear of the blogosphere more embrace it as a channel of communication like any other. Social media is an opportunity to get up close and personal with an audience whether they be peers or customers. The ability to engage on a one-2-one basis with a 'public' is a dream scenario - it certainly beats the random 'shot gun' advertising approach favoured by some - well said Hugh!
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