Yes indeed this promises to be a lively blog - so much to discuss as everything unravels.
Clearly, I echo Nick's thoughts and to add....... 'Bottom-up' delivery of news and communications where it meets traditional channels is where we (www.stonkmedia.com) play from a PR perspective.
But before I share my thoughts and ideas, a brief intro to me. With 39 years on the clock, I've been active in the tech PR world for 15 years, consulting to numerous organisations including: www.bt.com www.syntegra.com (now part of BT Global Services) the author James Martin - http://www.martininstitute.ox.ac.uk/jmi/ and http://63.137.52.40/ and loads more. In more recent times as MD of MUSTARD PR, which I set up in 2000 (www.mustardpr.com) I have been lucky enough to work in the mobile/telco industry which has fed my passion for neat applications. I've consulted in the mobile content long tail field for around two years working with serveral amazing organisations including www.purpleace.com authoring aricles including: Is content The True King.
I'm married to Kylie (a true rock!) and we're expecting our first baby Durkin in the next few months.
I played semi-pro football for http://www.fchd.btinternet.co.uk/RAYNERSL.HTM and enjoyed several years playing rugby for local clubs. Now any free time is spent on the golf course http://www.gxgolf.co.uk/.
Back to work things, I'm currently involved in serveral groups looking at the environment and how PR can work hard to make us all more aware of how we conduct ourselves and urge readers to take a look at the following campaign we devised http://www.arkadin.co.uk/about_arkadin/sub-page.cfm?ID=206 in a nutshell Arkadin provides the mechanism for organisations to substitute business travel for a conference call, they will give all proceeds from the ACCD to http://www.treesforcities.org/ - simple, easy and proving really popular.
I'll be back with more shortly, specifically on the social media side of things.
